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Martin Kane (Private Eye)

Created by J. Walter Thompson & Co., on behalf of The U.S. Tobacco Company

 

MARTIN KANE was television’s first private eye, so there!

And just to rub it in, his show was called Private Eye. No muss, no fuss–just the straight goods. Talk about putting your mark on something.

Featuring an easy-going but determined Big Apple eye, the show was immensely popular both on radio and television. He was followed on the small screen soon after by Mike Barnett, the private eye hero of Man Against Crime, which made its debut a few weeks later. Together they became the first of what would become a long stream of video eyes.

Not that Kane was particularly hard-boiled. As initially portrayed by William Gargan on both radio and television, he was an affable kinda guy, sporting a spiffy bowtie and smoking a pipe, and looking for all the world like somebody’s uncle, but under the veneer, he was resolute and nobody’s patsy, working cases supposedly inspired by real life. Or at least that’s how it was spun.

And speaking of putting your mark on something, the show was also arguably the first-ever show-length infomercial, or at the very least, an early champion of blatant product placement.

That pipe-smoking came in handy–the show was sponsored on both radio and television by U.S. Tobacco, and they didn’t try to hide it.  Kane didn’t hang out in some hip bar, some jazzy noir dive, some friendly cafe or even his office–he found a reason in every episode (usually midway through) to drop by Happy McMann’s Tobacco Shop, all the better to recap the plot with Happy, ponder his next move and, more importantly, to plug the sponsor’s endless array of products.

“My, that’s some smooth tasting tobacco…”

Hokey? Yes, but then the show was created by U.S. Tobacco’s advertising agency, after all.

Which doesn’t necessarily make these shows any less watchable, although some of the entertainment value was definitely unintentional, particularly when viewed through modern eyes. The early days of live television were rife with stories of botched cues, missed marks, flubbed lines, falling scenery and hilarious fuck-ups, and Private Eye was no exception. Yet the show, like television itself, gradually improved, eventually shaking free of flat stereotypes, and by 1950, the show had reached 12th spot in the ratings, and in two subsequent seasons, reached the top ten. It even spawned a short-lived comic book series, thus becoming the first TV/comic tie-in.

The radio show had premiered a mere three weeks before the television show. Both were done live, and both proved popular, despite the fact that casting of Kane changed several times. In 1951, Lloyd Nolan (film’s Mike Shayne) took over and in 1952, Lee Tracy stepped in to fill Kane’s gumshoes. In 1953, Mark Stevens had a whack at it.

Each brought a different and slightly tougher spin to the character: Gargan was the world-weary but avuncular shamus, a smoothie who worked closely with the NYPD. As the series progressed, though, Kane started to show a little more grit, and his buddy-buddy relationship with the cops started to fade. Nolan was the wise-cracking private dick, and Tracy became the “hardboiled cynic with a thick streak of sentimentality.” Handsome Mark Stevens, who’d started in the classic 1946 B-noir The Dark Corner) brought a name change to the show (to Martin Kane, Detective) and, it should be added, a certain youthfulness and uh, rugged sex appeal to the show that his predecessors lacked.

According to Ric Meyer’s TV Detectives, the show had good writing and an authentic feel to it, and was, all in all, a quality production.

A later attempt to revive the show, the British-produced, syndicated The New Adventures of Martin Kane, brought Gargan, now getting a little long in the tooth, back as Kane, this time recast as a globe-trotting P.I. working out of London, but it never really caught on.

RADIO

TELEVISION

COMIC BOOKS

 

Ridiculous, right? But that long-lost third issue was actually published in 1950 by Streamline American Comics by The United Anglo-American Book Co., Ltd. in the U.K., along with the other two issues. Same crappy stories, but at least they were numbered correctly.

DVDs

FURTHER INVESTIGATION

Respectfully submitted by Kevin Burton Smith.

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