Good Ol’ Holyoke, Mass.

The Place Where the Pulps Came From

In helping me assemble my list of post-pulp digests, Richard Moore openly speculated that 1 Appleton Street, Holyoke, Massachusett, listed so often as the “publisher’s address” of so many crime pulps and digests, must surely have been a mail drop to dodge bill collectors — or that Holyoke was the address of the distributor.

But sci-fi legend Robert Silverberg, who wrote crime fiction for several of these magazines back in the day, has another theory. He suggested to me that Holyoke wasn’t the distributor — they were simply the cheapest printer around, and dozens of magazines in the late 1950s — of all sorts — were printed there. Which would explain why so many of those magazines, already often poorly edited and laid out, have the look of having been printed by the lowest bidder — they were!

Among those digests that listed “1 Appleton Street, Holyoke, Mass” as their publisher’s address (there may be more) were:

Thanks to Richard Moore and Robert Silverberg for this page. Respectfully submitted by Kevin Burton Smith.

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