Come Fly With Us (Advertising Rates)

250,000 P.I. Fans Can’t Be Wrong…

Yep, 250,000. That’s a very conservative, very low ball estimate of how many private eye fans pass through just our homepage every year. And that figure doesn’t even count the tens of thousands who bypass the homepage and slip in through search engines to specific pages (and right now, we have over 3500 entries on the site). If you have a book to tout, or a product to sell, and fans of fictional private eyes are part of your marketing plans, can you think of a better place to spend your advertising dollar?

The Thrilling Detective Web Site is open for business. Whether you’re a publisher trying to hawk a hot new book, an author trying to reach your audience, or a bookseller trying to establish a web presence, we’re ready for you.

We’ve been at this for over twenty years now, and we’ve established a rep over the years as a valuable reference site for fans of hard-boiled (and not-so-boiled) detective fiction. We’re now averaging 25,000 hits or so a month through the front door alone, and many of our other major pages get almost that many hits. We’re constantly expanding and updating the site, and we’re had some very interesting contributors who’ve coughed up some very interesting fiction and non-fiction pieces. It should also be noted that a healthy chunk of our visitors are repeat offenders from all over the world, but especially the States, the UK, Australia and Canada. In other words, we’re either doing something right, or fooling an awful lot of people. And we’re doing it globally.

Unsure about advertising on the web? What the hell, so are we! But drop us a line, and maybe we can work something out. In the meantime, check out our very competitive rates below, and cast an eye at our Banner Museum. Or check out the awards we’ve won or  some of the nice things people have said about us.

Our Rates

The Dingus




(does NOT include production charges)

Our Standard Banners

New enlarged size.
Various locations
Our new standard is a whopping 750 pixels wide by 240 deep.
Resolution 72dpi.
Our most popular sized ads!
Banners must be delivered electronically as a gif or jpg file.
Or ask about our Production Rates.
And check out our Go Big or Go Home! option below.

$75/two months.

Includes one specified location, and at least 9 further placements throughout the site. We will take suggestions, though.
For more extensive, saturation bombing-type advertising, gimme a call or see our “Go Big or Go Home” option below. I am, after all, a man who likes to talk to a man who likes to talk…

Go Big or Go Home

Option for Standard Banners
Various locations
Add 30 more placements of your standard banner ad throughout the site. Sorry — due to the nature of this offer, locations of the ads will be at our discretion, although we will certainly try to meet all your suggestions.

Just $10.00 more/two months.

For 30 more placements!Need more placements? For every ten bucks, we’ll just place your ad on thirty more pages. Carpet bomb the site!

“I Want the Sweet Spot!”

Placement Option for Standard Banners
Various locations
Want to see your ad in a very special place? Talk to me…


Display Ad

A Highlighted Display
on one of our Word on the Street  pages
A boxed inline ad, 750 X 140 pixels, with text written by you. 100 word maximum. Generally, no frills –generally, a book cover and a blurb, with minimal formatting.
Graphics not to exceed 100 pixels wide, or 150 pixels deep. Graphic to be supplied by client, or see our Production Charges below.
The more words, a smaller the type size.
Interested? There’s a sample on this page.

$55/two months.

Graphic provided by client.
Specified location also available.

Highlighted Listing

In our Mystery Links section.
For bookstores, dealers, businesses, web sites, etc.
Same as above, but for our Mystery Links section/
May include graphic (extra)
Graphics not to exceed 150 pixels wide, or 200 pixels deep

$55/two months.

Specified location or island placement also available.

General Listing

In our Word on the Street (What’s New) page
Single line entry, containing author, title, and private eye hero.
Periodicals, Film, Television, Comics, Graphic Novels,Conventions:
Generally, a short paragraph is included.
Generally, an entry is on our site for at least a year. Items must be relevant to our site.
For books, please notify us if this is an original or reprint.

If your book isn’t on this list, tell us!


Of course, free samples are always encouraged. We reserve the right to refuse to publicize items we feel aren’t of interest to our readers.

Text Ads

Throughout the site
Up to fifty words.
Discreet text messages (with links) placed at page bottoms. Usually two or three lines. No porn, please.


This is just a ballpark figure for a single placement on one of our prime pages. But almost every advertiser has something different in mind, so please feel free to talk to me.

General listing
in our Mystery Links section

For bookstores, dealers, businesses, web sites, etc.
Generally, a brief description, and a web and e-mail link. must be relevant. Links to individual authors are on the pages of their characters.
Text only.
This is more of a courtesy than an ad. We write the text, and we call ’em as we see ’em. And we reserve the right to refuse to publicize items we feel aren’t of interest to our readers.



Placement is first come, first serve. On our more popular pages, your ad may appear with several others. The “top” spot is regularly changed. generally, we do not position ads on the top of the pages, but that may be an option in the future.

Animated Files

For customers supplying animated banners ads, there will be an additional $5.00 per month charge for placement. Limitations on bandwidth usage may be imposed.

Production Charges

The above costs reflect the client supplying their own artwork. However, we’re more than willing to design and create a display ad or banner for you. A typical banner or display ad will set you back $50.00-$80.00. For books, we usually rework the graphic elements of the cover itself, to try to retain consistency. Scans and retouching are $20.00, if adequate digital graphics are not provided (or we can’t find them online). Not responsible for returning any physical materials, unless adequate postage and a pre-paid SASE are included.


All supplied art work must be JPG or GIF, absolute 72 dpi minimum. 300 dpi (or ppi) is preferable.

Guest Posts

We don’t publish irrelevant guest posts on this site. Please don’t contact for guest posting. Thanks.


All rates are payable in advance, in U.S. funds. Please mail all cheques and materials to:

Kevin Burton Smith
The Thrilling Detective Web Site
3053 Rancho Vista Blvd., Apt. 116,
Palmdale, California

Your ad will appear as soon as payment is received, and pending your approval.

We also offer payment via PayPal (with invoice, if desired), if that makes it easier. For more info, please contact us.


Sadly, we don’t offer refunds, although if there’s a minor change or correction, we’ll do the best we can to accommodate you.

For further details

Price-haggling, queries, suggestions and questions should be directed to editor/publisher/advertising director/web monkey/pencil sharpener Kevin Burton Smith. But be warned: His motto is “I’m a man that likes to talk to a man who likes to talk.”


  • Blurbs & Awards
    The awards we’ve won, and some of the nice things people have said about us.

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